Gel Electrophoresis Lab Report Essay Example

Gel Electrophoresis Lab Report Paper To examine DNA and RNA, the fragments are placed in the garage wells and an electrical charge is sent through, pushing the negatively chi argued molecules towards the positive side. The smaller the molecule, the less res stance it will face when hitting the pores of the gel, and the farther it will travel. Restriction enzymes are short nucleotide sequences used to cut DNA into o segments, separating the fragment into pieces. When cut, two different ends will be produced, a sticky end or a blunt end. When a sticky end is created, it makes the double helix staggered, one end chills with an over hang above the other. These ends can connect to an identical sequence cut y the same restriction enzymes or a very similar end. Blunt ends are created when a restriction enzyme cuts the double helix evenly. Materials One will need buffer solution, pipettes, an electrophoresis chamber, agrees, and three DNA samples consisting of an uncut sample, and a sample cut with Score and one cut with Handbill to complete this lab. Methods To start things off, the gel must be created. The mold has two open ends, thereof must be taped tightly and repetitively. After pouring the agrees liquid into t he mold, it is mandatory that a comb is placed in the mold to create the w ells as the liquid solidifies. After 20 minutes, it has solidified, remove the c mob and the tap and place the gel in the chamber. The buffer solution is used to deliver the current to the agrees gel. Pour the buffer solution so it covers the gel. We will write a custom essay sample on Gel Electrophoresis Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Gel Electrophoresis Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Gel Electrophoresis Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Add one of each sample of DNA to separate wells using a pipette. Cover the chamber and make sure the negative side o f the circuit is on the same side as the wells. After two hours of sitting in the electricity, remove the gel and stain it. Rinse the gel thoroughly and let it sit in water for a day. Results My petting must have been atrocious for only one of our t ere DNA samples, the uncut sample, was visible. The UNC UT strand traveled two centimeters, forming no bands as it was uncut. Discussion Our attempt at gel electrophoresis showed unbelievable potent al, though I would describe it as feeble at best. In comparison w tit the lab manuals, our wimpy sample conquered a whopping . 65 CM less than the average uncut bacterial DNA. We lacked results from the E COIR and Handbill samples altogether. The uncut sample was large, no doubt, as it traveled 14th of the entire gel. Of the numerous places we could have made mistakes, there are three that wow d have created the most devastating end results. First off, we left Eleanor in c hare of sealing the ends of the mold and placing the comb. Had the comb not been cleanly drawn out of the gel it could have damaged the wells. Second, who en petting the DNA in, the genetic ooze may have been drawn out of the we II by the current created when pulling the insertion device out. Rendering that well and sample a bust. Third, and least likely, the gel may have been shocked for too long. I repeat, this is very unlikely as our wonderful and beautiful teacher conducted this part of the experiment.

Lying Explored in Cat on a Hot Tin Roof essays

Lying Explored in Cat on a Hot Tin Roof essays "Mendacity is a system that we live in. Liquor is one way out and death's the other."[1] This quote by Tennessee Williams is expressed throughout one of his best-known works, Cat on a Hot Tin Roof, and the theme of mendacity permeates the entire play. Mendacity is a term that refers to lies, hypocrisy and deception that the Pollitt family uses to escape from falsehood. The overburdened circumstances of the family crisis reveal hidden truths that were being held by the characters in the play. Brick drinks in order to escape mendacity and lies, the Pollitt family, except Brick lies to Big Daddy about his terminal cancer and Big Daddy himself is Brick drinks in order to escape mendacity and lies. The alcohol helps him cope with issues he has bottled up inside and eases the pain he inflicts on himself by denying the nature of his relationship with Skipper and his culpability in Skippers self-destruction and death. Brick confesses to Maggie that alcohol is the only way he can obtain peace of mind and says, "The click in my head when I've had enough of this stuff to make me peaceful... (1.33)" Brick feels responsible for Skipper's suicide because he rejected him after he confessed his feelings for Brick. During his first real discussion with Big Daddy, Brick spits out his disgust with mendacity. He is repulsed with the fake life he has been living when his friendship with recently deceased Skipper was misinterpreted as "dirty". However, Big Daddy states that Brick's disgust with mendacity is really disgust with Uh-hu. Anyhow now!-we have tracked down the lie with which you're disgusted and which you are drinking to kill your disgust with, Brick. You been passing the buck. This disgust with mendacity is disgust with yourself. You!-dug the grave of your friend and kicked him in it!- before you'd face truth with him! (2.127) Big Daddy genuinely lov...

The Legal Environment of Business and Employment Assignment

The Legal Environment of Business and Employment - Assignment Example This research will begin with the definition of a contract as an agreement that is enforceable in a court of law between two people or more or between businesses. The contract is formed based on a promise to do something. The main parties to the contact include the offeror, offeree, and the government. According to Cross and Miller. The government acts as an agent to see the fulfillment of a contract. The offeree agrees to accept the goods at the agreed consideration. The specifications should be enough and clear to enable the offeree to understand and accept the offer. In this case, Huddersford Electronics Ltd (HE Ltd) is the offeror and Gem Computer Stores is the offeree. The main primary sources of contract law include the legislation via orders in council, regulations and statutes, and case laws from the administrative tribunals and decisions of courts. The parties in contract must reach a consensus to be fulfilled in the contract. The agreement constitutes of offer and acceptanc e. A contact must ensure that a party offers to enter in a legal contract and the other party agrees to accept the offer terms and regulations. Secondly, both parties in a contract must agree on the consideration, a consideration is a sufficient and legally reached bargain for the value of goods or services offered. The third consideration is contractual capacity. The law must establish that both parties are competent enough to perform the agreement. The purpose of a contract is to achieve a goal that is legally binding. For a binding contract, parties must act with free will devoid of undue influence or coercion. The final element of a contract is that the contact must be in form that is recognizable by the law. The contract can be in writing or by the word of mouth. However, the contents in the contract also affect the validity of contract as the terms specified by the offeror must imply the thoughts of the courts and statute. A valid contract is a contract that meets all the elem ents of a legal contract. A voidable is a contract that has the option of being avoided .A voidable contract does not contain all the elements or requirements. The agreements included in a voidable contract may be those of people with no capacity to carry out a contact such as children or it may be a case of misrepresentation, undue influence, or duress. If the voidable contact is not rejected or terminated within a specified period, it becomes valid. For example if the buyer decides to sell the goods in a voidable contract before it is terminated, the buyer who buys the goods will be the new owner and is allowed to keep retain the goods provided the goods sold to him were in good terms. A void contract is an illegal contract. The law does not give effect to a contract that that is void because there is a mistake in the agreement of the offer and acceptance. According to Beatty and Samuelson, unenforceable contract is a contract that cannot be enforced by a court of law because the contract does not meet the specific laid down requirements of a valid contract by the law. An unenforceable contract is a contract that is valid but any money or goods transferred to a seller or a buyer respectively cannot be recovered. If one party refuses to do an activity or an act written or promised in the beginning of a contract the other party cannot compel the party to perform in a court of law. Essential Elements of a Valid Offer An offer can only be made to a specific person. Looking at the case of Carlill v Smoke Ball Company, we can understand what the specific person for the offer means.

Stateless nations Palestine Essay Example | Topics and Well Written Essays - 1500 words

Stateless nations Palestine - Essay Example This population of people has no citizenship and its benefits and thus lacks full access to services offered by the reference government to the legitimate citizens. This is despite the Universal Declaration of Human Rights, which asserts that every person has a right to nationality (Balaton 1). The stateless people do not have the benefit of civil and political, economic, cultural, and social rights, economic and cultural rights that citizens in a state enjoy. Indeed, this population does not even have an avenue to claim for these rights and hence do not participate in any national matters. As such, the stateless population is prone to poor employment, poverty, travel barriers, inequality, discrimination, sexual and physical violence, no legal protection, property ownership restrictions, political barriers, exclusion, and humanitarian crisis (Balaton 2-3). Moreover, they cannot access health, education, and other social services. As such, statelessness is arguably one of the dangerou s and undesirable conditions that affect the world population. Nevertheless, the UNHCR is undertaking re4levant measures to reduce statelessness in the globe (â€Å"UN News Centre† 1). In this context, this paper will detail Palestine as a stateless nation. ... Notably, for a long time, Palestinians and the Jewish people of Israel have been living in the same area where Israel now controls most of that territory and Palestinians are still struggling to reclaim that area for purposes of their own independent state. As a result, there has been a struggle for the stateliness of Palestine with Israel seeking to maintain the status quo. We can trace this dispute from the historical days of the Bible, which involved Abraham’s son Isaac representing the Jews and Ishmael representing the Arabs. Since then, Israel and Palestine has been on war with Israel winning all wars thus rendering Palestine to be stateless. Actually, in 1967, Israel captured Israel captured major territories with huge Palestine population, which included Gaza from Egypt and the West Bank from Jordan. Nevertheless, this victory did not derive peace and security to Israel as Palestine kept up the fight for West Bank, which is their probable independent state. As such, the struggle for land, security, and Palestine independence persists to this day and Palestine remains a stateless nation. Most assuredly, Israel seeks to reduce the Palestinian Arabs population while increasing the number of Jewish immigrants. Nevertheless, most Israelis are slowly accepting that Palestinians deserve to have an independent state with Palestinians con?ning their concentration to the West Bank. The stateless Palestine fall into three categories which include holders of nationalities of convenience, holders of the ‘Refugee Travel Document’, and holders of the Palestinian passport issued by the Palestinian Authority (Shiblak 8). Historically, the geographical location of Palestine was a region in

Sales Marketing Plan Essay Example for Free

Sales Marketing Plan Essay Marketing is one of the most important aspects of a business. According to Peter Drucker â€Å"There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available. † (Peter Drucker, Marketing Management, Philip Kotler). In this report, we have planned to market the service ‘Hair care’ by opening an Hair Salon in Silver spring, USA. We have analyzed different marketing strategies and designed a marketing plan for the same. SLP 01 1. NAME, LOCATION amp; NATURE NAME: â€Å"Looks† Location: Silver spring, Montgomery County, Maryland, USA Nature: ‘LOOKS’ will be one stop solution that will allow the entire family to have their hair needs satisfied in one convenient location. It will serve men, women, and children and it will accept appointments as well as walk-ins. ‘LOOKS’ will also sell premium hair care products. It will focus on serving the entire family in one quick, convenient visit. It will excel due to its attention on their clients, so as to build a long term relationship. Through unheralded customer attention, ‘LOOKS’ will slowly but surely gain market share as it services the entire family, creating long-term relationships. Being on one of the best location of Silver Spring, it will attract a lot of traffic. 2. SELF-ANALYSIS The US salon market accounts for approximately 60 billion dollars. Looking stylish, trendy and beautiful is one of the major concerns of the people in US today and providing this, forms the strength of â€Å"Looks†. As the mission of â€Å"Looks† aligns with this need of the market and as it has comparatively higher competency in the world of fashion it is a strong player. 3. CUSTOMER ANALYSIS The population of Silver Spring is 78,488, with a growth of 2. 5%. The population of Silver Spring consists of 48% males and 52% females. The immediate geographic target of LOOKS is Silver Spring and its neighboring communities of total 250,000 of population. Approximately 12 miles geographic radius is in need of the offered services. The total targeted population 100,000. Baby boomers, Gen-Xers and baby boomlet and the young generation are the groups that are targeted by ‘LOOKS’. 4. ANALYSIS OF  PRIMARY COMPETITORS The location chosen offers very less competition or no competition. Though there are two major competitors which LOOKS has to compete with. Ebony Barbers Unisex ;amp; Fenton Barber Shop are the two major competitors of LOOKS. As Silver Spring is one of the biggest hub for business it may likely to be hurt by emerging competition. LOOKS will have to face Monopolistic competition, as its competitor is able to differentiate their offerings. 5. MARKET RESEARCH The demographic segregation of Silver Spring is displayed in the graph displayed below: Age Group| %| Under 18 yrs| 23%| 18 – 24 yrs| 9. 3%| 25 – 44 yrs| 37%| 45 – 64 yrs| 21. 2%| Above 65 yrs| 9. 6%| Silver Spring is a ‘Salad Bowl’ society with ethnic group maintaining their ethnic differences, neighborhoods and culture. The Silver Spring population comprises of different racial people which are 46. 61%  white, 28. 07%  African American, 0. 44% Native American, 8.22% Asian, 0. 06% Pacific Islander, 11. 55% from  other races and 5. 04% from two or more races 22. 22% people of the total population are of Hispanic or Latino race. ‘Looks’ will concentrate on the needs and wants of all races as each group has a specific want that need to be satisfied. The Household pattern in Silver Spring is ‘diverse’ as maximum people in Silver Spring are adult live together, single parent family and single live out. 6. MARKETING ENVIRONMENT a. Political and legal factors This environment comprises of laws, government agencies and pressure groups. Business Legislation protects companies from unfair competition, customers from unfair business practices, and interest of the society. Consumer Protection is one of the most important aspect that had to be followed by the business legislation in Silver Spring, maintaining the product quality and disclosing the facts about the product is very important. Anti-competitive agreements among competitors are restrained in Silver Spring. Agreements such as price fixing and customer and market allocation agreements are prohibited in Silver Spring. Economic factors Economic environment helps in determining the strength and size of the market. LOOKS need to analyze the economic environment as the available purchasing power in an economy depends on current income, prices, savings, debt and credit availability in the economy. So its important to analyze the major trends in income and consumer spending patterns. Income Distribution The total number of household in Silver Spring is 30,374. Average household income of the area is $51,653 and the average income of the family is $60,631. The per capita income of Silver Spring is $26,357. 9. 3%(7300 people) of the population are below poverty line. The cost of living in Silver Spring is 40. 12% higher than the US average and the unemployment rate is 5. 10%. The recent job growth trend is negative. c. Social factors Silver Spring people are looking for services and products that provide them ‘Self realization’. Customers have become more value driven in choosing their products or services. Silver Spring organizes several ethnic festivals, musical and entertainment events. One of the most famous film festival i.e. Silver docs Documentary film festival is held every year in the month of June. Silver Spring also organizes Silver Spring Jazz festival which is one of the biggest musical festival which attracts more than 20,000 people. This festival is held on the second Saturday in the month of September. It also hosts American Film Institute Silver Theatre and culture, which showcases American as well as different foreign movies. Silver Spring is one of the major area of Montgomery County, the revitalization of Silver Spring has beckoned diversity of people wide variety of ideas. Thus, Silver Spring had a wide variety of culture. SLP02 7. COMPETITIVE ADVANTAGE ANALYSIS SWOT Analysis : Strengths : * Location, centrally located * Well-trained employees with excellent styling, hair care skills * Customer focused business practice * Wide range of services * Low cost * A powerful strategy supported by competitively valuable skills and experience in key areas * A strong financial condition; ample financial resources to grow the business * Product innovation skills * Wide geographic coverage Weakness : LOOKS will cater to a diverse variety of people of different culture and races i. e. whites, African American, Native Americans, Asians and people of other communities and culture. The Social class which LOOKS will target will be Middle class, upper middle class, Lower upper and upper uppers. Psychographic Segmentation: ‘Lifestyle’ and ‘Style statement’ are one of the priorities of people of Silver Spring. LOOKS will target the audience who are straights, swingers and long hairs having different personality traits. LOOKS will personify the personality of its target audience, by giving a style to their living. 9. SERVICE DESCRIPTION Silver Spring organises lots of cultural festivals, film festivals, and musical events. So LOOKS will cater the need of style needed by the target audience during these occasions. LOOKS will provide a quality service so as to keep the customers satisfied. With the trained and specialized staff it will also be able to speedy service to the client. As people look for quality, convenience and speed. LOOKS will focus in making hard core loyals, through its customer service, quality and style. 10. BUSINESS MISSION LOOKS is committed to provide the best services to its customers, it will provide its customers best professional services in the field of Hair care and styling. With the changing environment, the company will acquire new trends and will upgrade its services to provide best services to its customers. 11. GENERAL OBJECTIVES or GOALS Financial: 1. To reach the breakeven point within two years of the business operations 2. Growth of 10% profits from the base year. Nonfinancial: 1. Expand the operations of business by including new hair care programs within five years. 2. To become one of the best hair care salon in Silver Spring 3. Attracting the customers from the areas near silver Spring 4. Providing best services all round the year. 5. Provide professional services in affordable price. SLP03 12. DISTRIBUTION, LOCATION ;amp; TIMING The primary base of any beauty hair salon is to provide basic hair cut and other hair styling. LOOKS will be one stop solution for all the hair care needs. LOOKS provides hair styling for the entire family. The services of LOOKS will include Haircuts, Formal Styling of hairs, Casual hair styles, coloring, highlighting, perms, deep conditioning treatment, hair care treatment, hair spas, relaxers, massage, hair extension. Service is offered on a walk in basis or by appointment. LOOKS will emphasize a customer-centric service where the customers needs are always the priority. Highlighting is one of the essential services that is demanded by the customers in silver Spring. Coifed hair is one of the famous dress code that is followed by many women at their workplace. Customers not only just look for getting their hairs highlighted, but also prefer the services as cut with waving and smoothing. The main focus of customers in today’s time is quality of service that is provided at the hair salon, they aspire quality services as work place appearance code is one the important aspects of people in Silver Spring. Colouring and highlighting of hairs helps is transforming or changing the look and appearance of the person. Hair straightening and smoothening is also one of the major services that is demanded by the customers. LOOKS will also follow the new trends of hair styling just as blowout styling. LOOKS will also provide therapies and spa treatment which will help in recovering the damage hairs, hair loss and thinning hair treatments. 13. VARIATIONS IN TARGET MARKET LOOKS will tailor its services so that it caters the needs and wants of local customer group as well as immediate neighbours of Silver Spring. People in Silver Spring are of different races and culture so the customers will have diffused preferences, the consumer preferences will be diverse. LOOKS will operate in Silver Spring and its surroundings and will cater all the local variations. It is a suburban area. With the connectivity with two major cities, Washington D. C and Biltmore, it will also target the people residing near Silver Spring. SLP04 14. INFORMATION NEEDS Information on segmentation and competition are essential. Marketing Segmentation is an effort which helps in increasing company’s precision marketing. LOOKS will practice Segment Marketing as it will help in creating large potential market, as LOOKS will provide its services at low cost, it will be able to attract customers and the low costing can help gaining higher margins in future as LOOKS will cater a large market. The main aim of LOOKS will be to create and retain customers, keeping in mind the tastes and preferences of the customers. LOOKS can also create a few fine toned services and can price them accordingly for a high class segment. 15. PERSONAL SELLING LOOKS will adopt Full Market coverage strategy, it will serve all customer groups with all the products they might need. The services and marketing will be designed in such a way that it will appeal the broadest number of buyers. It will aim to endow its services with a superior image in people’s mind. It will try and win price sensitive market by keeping low cost to the services provided. 16. TRAINING * Gap between management perception and service quality specification: This gap occurs when management correctly perceives the requirement of the client but it is not able to provide that service because of the specified performance chart. There are several guideline that a company has to follow. LOOKS will use the products of latest technology so as to serve its clients with the services and style needed. Gap between service quality specification and service delivery: This gap occurs when the personnel is not trained properly and is incapable to meet the standards. LOOKS will focus on training its stylists from few of the top styling professionals, so that LOOKS is able to deliver the specified service required by the client. * Gap between perceived service and expected service: This gap occurs when the customers misperceives the services that is to be provided by the company. LOOKS will minimize the gap between the perceived service and the expected service. It will cater to the expected needs of the clients of LOOKS. LOOKS will give importance to reliability, responsiveness, assurance, and empathy so as provide the determined service quality. 17. INCENTIVES * Gap between customer expectation and management perception: This gap occurs when the management is not able to perceive correctly the requirement and wants of the customer. LOOKS will consult the clients to know their expected needs and wants. The stylists will be trained in the way, that they work in accordance with the expectation of the clients so as to reduce the gap between customer satisfaction and management perception. Gap between service delivery and external communications: This gap occurs when customer satisfaction are affected by statements made by company personnel. LOOKS will focus on meeting the requirement of the clients, the clients who are decisive about the style or the service needed by them will be consulted by our consulting professional who will specially focus on understanding the requirement of the client. 18. EVALUATION OF SELLING PERFORMANCE LOOKS is a customer centred organization. LOOKS has to differentiate its services from its competitors to emerge as the best Beauty Hair Salon in Silver Spring. LOOKS will provide high Performance Quality to its customers. It will provide its customers the style and services as per their specifications. LOOKS will focus on customer satisfaction; the services that will be provided by LOOKS will enable the customer to feel good. LOOKS will provide the adequate and demanded quality to its customers by consulting the customers, the stylist will provide the services as needed by the customer. LOOKS will earn a strong competitive advantage through Personnel Differentiation. LOOKS will train the employees by the best stylists to cater to its customers. The physical space of LOOKS will be another powerful image generator. 19. COMMUNICATION OBJECTIVES LOOKS will help women in balancing their lifestyle, taking care of their hairs. It will be a treat for women who have time. It will be one of the places where men and women can get pampered by the hair treatment, spas and other hair styling and hair care services. LOOKS position itself as â€Å"one-size-that -fits-all†, and â€Å"A mirror to your Image† 20. COMMUNICATIONS STRATEGY The main objective of LOOKS is to build trust in women, once LOOKS is able to gain the trust then they tend to be loyal. Objectives of LOOKS: * Visual excitement environment * Fashion authority * Above average quality and value for money * Customer dedication * Providing unrevealed value to our customers in the quality of services provided by LOOKS * A commitment to putting customer first at all times. LOOKS will focus on building awareness, attracting traffic or eyeballs, turning first-time buyers into loyal repeat customers as it is the Holy Grail of marketing strategies. It will provide new innovative colors as well as style to their clients. As the customers in this industry have diffused preferences, the preferences of the clients will be considered and worked accordingly. The salon will focus on satisfying both Employees as well as customers because if the employees are happy they will keep the customers happy. A Fun to work environment will be adopted to add a spark in the working environment. 21. MEDIA LOOKS will follow the cheapest mode of advertising . i. e word of mouth as it will focus on customer satisfaction. Other modes of promotion will also be followed like advertising through banners and hoardings. LOOKS will position itself as ‘Mirror to your image’. * Newspaper : One page advertisement will be displayed in the leading news papers of Silver spring as Silver spring Gazette, and Mondotimes. It will help in targeting a greater audience as it covers large geographic area. * Front store Display: As these displays are visible by the pass by, it will help in attracting customers. * Banners: these displays will also help it attracting huge customer base. * Radio :Radio is also one of the most effective mode of promotion, In Silver spring there are huge number of radio stations that operate. It will also help in attracting huge customers as radio also targets huge geographical area. AM station like WACA, (1540 AM), W7OP (1500 AM), FM stations like WWDC (101. 1 FM), WCSP (90. 1 FM) * Pamphlets: To increase more awareness, printed pamphlets can be distributed near schools, shopping places, amusement parks. * Specialty advertising: In this LOOKS will advertise by few useful, low cost items bearing the company’s name and address, on few of the items advertising message will also be displayed. This will include ball pens, calendars, memo pads. Maintaining ongoing contact is essential for building relationships. It is the extension of engaging and focuses on keeping a customer. The objective is to increase the customer base, and retaining customers and engaging them on an ongoing basis results in increased product service opportunities and provides the opportunity to learn more about the customer, and forge closer relationships. 23. SALES PROMOTIONS LOOKS has to build effective communication strategy so as to capture maximum market. LOOKS has to work to develop an insight in people. LOOKS will be positioned in the mind of people as â€Å"one stop solution for hair care and styling†, one-size-that -fits-all†, and â€Å"A mirror to your Image†. LOOKS has to follow â€Å"learn-feel-do† model for determining its communication objective as the target audience has high involvement with a service provided to have differentiation. 24. ADVERTISING AND PROMOTIONS EFFECTIVENESS Competition and Buying patterns of people of Silver Spring LOOKS competitors include: 1. Traditional Barbers: 2. Franchised Quick Salons 3. Independent Salons Ebony Barbers Unisex ;amp; Fenton Barber Shop are the main competitors of LOOKS. The buying patterns of men and women are quite different. Men are more sensitive towards pricing and convenience. Women are concerned and conscious with their styles and trends that are being followed. Monitoring needs to be carried out effectively, and that the feedback gained is useful and appropriate, it is also imperative that feedback is considered in any future decision-making SLP05 25. OVERALL COSTS The average price that we will charge for the styling of hairs will be approximately $100. The fixed cost will be approximately $100,000 per year including the equipments and the variable cost will be approximately $25 which will mainly include the electricity expenses, employee cost and other miscellaneous cost. Calculating the break even point: BEP = [FC ? (P – UVC)] BEPQuantity = [$100,000 ? ($100 – $25)] = 1333 customers BEPRevenue = 1333 customers ? $100 = $133300 The above figures are tentative and subject to change with the market conditions and demand. LOOKS will follow super value strategy, it will provide high quality of service in low price, so as to attract maximum customers. LOOKS initial focus is to attract maximum customers. It will follow Market penetration pricing, this will allow LOOKS to win the largest market share. New and quality product range of the hair care products will also be kept at the salon as many people prefer these for home use as well and it will turn out to be one of the channels for sale for high premium brand products. 27. TEMPORARY PRICE PROMOTIONS A new style of services will be provide to the client, all their requirements will be considered so as to provide them with the best result, the salon will give a total new look to the client keeping in mind the texture and the nature of his hair using best products and giving best services. The salon will follow distinctive strategy for positioning. The price will be on a lower end, as main motive of LOOKS is to give customers the value for the product and their satisfaction, as Customer value and customer satisfaction are very important for any company or a brand to sustain in the market and capture the market share. LOOKS will be focusing on price-quality effect . i. e. providing high degree of quality product. 28. PROFITS LOOKS will also keep premium  hair care products  for sale as they are one of the important revenue generator, they help in providing 5% to 40% of revenue. These professional quality supplies will include shampoos, conditioners, hair colors, reconstructions, brushes, combs, and other styling aids. 29. LEARNING Attract The critical first step of the customer experience is to attract customers to LOOKS. After attracting, it then need to engage customers to obtain their interest and participation. Engage The key factors at this stage are Convenience combined with interesting and innovative services. Learn Building up a knowledge database on each customer – is an important aspect that needs to be done at LOOKS as it can create value for the customer and help build the brand-customer relationship. Relate By leveraging the multidimensional data gathered from ongoing interactions with individual customers, LOOKS can create value by providing a personalized experience. Customization and good Customer Care help to erect switching barriers and encourages customers to return and repeat the cycle. LOOKS has to focus on generating high customer loyalty by delivering high customer value by designing superior value proposition backed by superior value delivery system. LOOKS success depends on the way it creates and deliver the value which is superior than its competitors, which is develops following capabilities : * Understanding customer value * Creating customer value * Delivering customer value * Capturing customer value * Sustaining customer value LOOKS will focus in making their customers their ‘True Friends’ i. e. it will bbuilding relationships with the right customers Conclusion: The marketing strategy will seek to first create customer awareness regarding the services offered, then develop the customer base, and finally work toward building customer loyalty and referrals. The message that LOOKS will seek to communicate is that the entire family can be served quickly, professionally, with superior customer service at reasonable rates. The message will be communicated through various methods. The first is in-store and storefront displays. This will be a convenient method to attract people that walk past LOOKSs store front. The other method of communication is advertisements in two local newspapers.

The Massia Cultural Breakdown Essay -- essays research papers fc

The Maasai Cultural Breakdown Paper â€Å"Righteousness exalts a nation, but sin is a disgrace to any people† Proverbs 14:34. This is a quote from a web site (http://www.peopleteams.org/maasai/culture.htm), that defines parallels to the culture of the Maasai. The Maasai Culture is from Southern Kenya. The culture is very family based, with many families being quite large. The Maasai own a total land area of 160,000 kilometers ( http://maasai-infoline.org/TheMaasaipeople.html ). Some of the physical characteristics include, but are not limited to, tall height, long pierced earlobes, and thin bodies. The Maasai have a saying for how they believe â€Å"it takes one day to destroy a house but to build a new one will take months, perhaps years. If we destroy our way of life to construct a new one, it will take thousands of years† (http://maasai-infoline.org/Maasaiceremonies.html). The Maasai culture has been around since the latter part of the first millennium (http://www.environmentalaction.net/kenya/kenya_policy_failure.html). They generally stay in the same area, unless they need to hunt the lion. Only when they are forced out by Westeners or animals will they abondon their homeplace. WORLD VIEW When looking at the World View it is important to remember it is timeless and must represent a fundamental set of assumptions, thoughts and options; how they see the Universe. The World View categories are: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Supreme being: Above all, beyond all, Culture. One and only one. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Super natural forces: exist on spiritual plan 3.  Ã‚  Ã‚  Ã‚  Ã‚  Human beings: leader of the tribe 4.  Ã‚  Ã‚  Ã‚  Ã‚  Nature: storms, grass, moon, and stars 5.  Ã‚  Ã‚  Ã‚  Ã‚  Animals: Lions, cattle, 6.  Ã‚  Ã‚  Ã‚  Ã‚  Inanimate: nonliving objects, a special rock. Now we will look at how the Maasai rank and define these categories based on Richard Porter’s research of their World Veiw (Samovar, Porter 2000, p. 90-98). 1.  Ã‚  Ã‚  Ã‚  Ã‚  Nature: 2.  Ã‚  Ã‚  Ã‚  Ã‚  Supreme Being: 3.  Ã‚  Ã‚  Ã‚  Ã‚  Human beings: 4.  Ã‚  Ã‚  Ã‚  Ã‚  Animals: 5.  Ã‚  Ã‚  Ã‚  Ã‚  Inanimate: 6.  Ã‚  Ã‚  Ã‚  Ã‚  Super natural forces: NATURE: The Maasai tribe live in the out-of-doors, literally- so the climate is extremely important. D... ...is tribe for they have survived for over 100 years with only oral traditions, which demonstrate the strength and commitment to their culture. Bibliography Cheeseman, T (2002). Conservation and the Maasia in Kenya. Tradeoff or Lost Mutualism? Retrieved on April 20th, 2002, from the World Wide Web: (http://www.environmentalaction.net/kenya/kenya_policy_failure.html Hamisi, K (2002). Maasai Rituals and Ceremonies. Retrieved on April 22nd, 2002, from the World Wide Web: http://maasai-infoline.org/Maasaiceremonies.html Hamisi, K (2002). The Practice of Lion Hunting. Retrieved on April 23rd, 2002, from the World Wide Web: http://maasai-infoline.org/lion.html. Martin M (2002). Society-MASAI. Retrieved on April 24th, 2002, from the World Wide Web: http://lucy.ukc.ac.uk/EthnoAtlas/Hmar/Cult_dir/Culture.7860 Samovar, L. R., Porter, (2000). Intercultural Communication A Reader, (9th ed.). Wadsworth Publishing Company Unknown Author, (2002). Maasai Culture. Retrieved on April 24th, 2002, from the World Wide Web: http://www.peopleteams.org/maasai/culture.htm Youngman, J. (2002). The Maasai. Retrieved on April 25th, 2002, from the World Wide Web: (http://www.masai-mara.com/mmmaa.htm

Management information system Introduction

IntroductionThe nature of implementation failure in information systems can typically range from project scenario development to final implementation.  The implementation failures range from concept generation stage where the idea is conceived, to defining budgets, software modifications and use of external consultants carefully.  The following sections describe the factors which directly or indirectly influences the system implementation failure.The implementation failure of an information system largely depends on the system project itself and the various external and internal factors which influences its existence and self being (Heeks, 2002). The various aspects which can be attributed for implementation failures are the following:1.  Ã‚   Top management leadership issues: The participation and interest of the higher management in getting the system implemented well through the initiation phases. The degree of ownership is largely lacking when it comes to active participati on and commitment.a.   Business case development failure: The commitment of higher management towards answering the business workflow model questions and simplifying the flow of their business is largely lacking. The amount of passion and determination impact the failure of the implementation.Solution: Defining the events of requirements gathering in terms of business words such as time, effort and money would make them aware of the implementation issues and their contribution in successful development of the system.b.   Lack of focus and involvement: After the system development project is provided to a vendor, it is usually taken for granted that the responsibilities of the top management is finished at that point and the vendor is completely responsible for getting across the ideas and come up with a deliverable.  Solution: Understanding the systems development process which solely involves the business flow model and their active participation.c.    Lack of proper metric s to determine performance:   Often the value added resources in the organization has an undefined cost associated with it. The cost of quality, inventory levels, throughput and flow, overall equipment effectiveness, on-time deliveries and customer satisfaction measures must be translated into time and cost.  Solution: Appropriate attachment of value to intangible resources in an organization must be done at all levels.2.  Ã‚   People issues:   The change management issues of people in an organization are quite responsible for implementation failures.a.  Ã‚   Averse towards change: The primary factor is the minds of people for whom the technology is implemented. If they are not able to take the change in a positive manner in affecting their working habits, the system would be rendered useless (Casey, 2005).Solution: Accepting the real world or digital challenges by the people to understand the positive challenges concerned with system output and employee output. The amount of long term success which a system would guarantee is unknowingly outstanding to organization.b.  Ã‚   Low Trust in system: The output level of the organization’s processes after the implementation of the system is taken as a probable issue and accounts for its failure.Solution: System must be operated in right spirit for its well being and use.3.  Ã‚   Deployment methods:a.  Ã‚   Weak deployment strategies: The strategies which are enforced in deploying the system in the organization is challenging to the general working of the present system. The correct ascertainment and the management perspective to the process for implementation and deployment of the system in the organization would be an important element in its success. The phased implementation seems to be always the best; however an information system and the associated organization must be well synchronized to implement the change.Solution: Determination by the software vendor in collaboration with the highe r management for deployment is a big issue which requires experience and commitmentb.  Ã‚   Lack of documentation and training:   The lack of documentation would result in mismanagement of information and project related activities. The lack of training would make the employees feel uncomfortable to the systems operations and functions (Laudon, 2002).  Solution : Proper attention to documentation and training must be taken care.ConclusionThe implementation failures rest on the shoulders of both the organization and the software vendor. Enough collaboration and positive differential thinking on both ends would result in making the right moves for implementation and reduce system failures.References / BibliographyCasey, Dermot (2005). Understanding the Situation ofInformation Systems Development Failure: A role for Pragmatism.Heeks, Richard (2002). Failure, Success and ImprovisationOf Information Systems Projects in Developing Countries.Laudon C. Kenneth and Jane P. Laudon (2002 ),Management Information System, 6th ed New York: Tata McGraw Hill.